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USPs

Creative brand strategy development
  • Name exploration
  • Brand positioning
  • Strategic message hierarchy

Tone of voice and verbal identity
  • New brands at launch
  • Reimagining existing brands
  • Developing pillars, personas and ready-to-use brand verbal identity guides

 Behaviour change projects
  • Ideation through to full development and delivery
  • Fully underpinned by behavioural science

Large multi-touchpoint campaigns
  • National & international integrated projects
  • Concepting and rolling out across ATL, CRM, display, video, social, sales promo & more



Further
core skills




  • Concepting (on my own or in a team)
  • Short & long strategic copy
  • Video concepting, scripting & storyboarding
  • Websites & email
  • CRM

  • Display (standard, rich media, native)
  • Social (posts, content, ads)
  • OOH, press & radio
  • Sales promotion & shopper
  • Editing & proofing



Freelance
creative leadership
roles


Global Creative Lead for US private equity group
Creative Director for Weir

European Creative Lead for ZYN (working under an ECD)
European Copy Lead for Secret Escapes
Global Copy Lead at launch for Machine Max
Global Copy Lead at launch for Clue
Lead Display Copy Strategist for Thread