Hello
I have over 20 years’ experience in concepting, copywriting and creative direction across a wide range of clients.
I’ve been freelancing since October 2016.
Find out more about what I do here. See brands I’ve worked on (and agencies I’ve worked for) here.
I’ve been freelancing since October 2016.
Find out more about what I do here. See brands I’ve worked on (and agencies I’ve worked for) here.
While I work across most sectors, regular projects include:
- FMCG
- Property
- Utilities (water)
- Leisure & home
- Tech
- Travel
- FMCG
- Property
- Utilities (water)
- Leisure & home
- Tech
- Travel
Previous
life
2012-2016: Head of Copy, Collective London
Honda, Hyundai, BP, B&Q, Meridian Audio, Russian Standard Vodka, Sheba, SSE/Commonwealth Games, Go On UK.
Film, websites, emails, display.
2008-2012: Senior Copywriter & Brand Guardian, Publicis Chemistry
Brand Guardian for Baileys, Dove & Tassimo. Also Emirates, Orange, Bodyform, Cushelle, Plenty, Zacapa Rum.
90% digital (sites, emails, display, social), 10% paper (DM, experiential, press).
2005-2008: Freelance copywriter
Including Dare, TMW, BD-NTWK, WWAV, Gyro, 23red, RMG Connect, WPN, Baber Smith, April-Six and Communicator.
Honda, Hyundai, BP, B&Q, Meridian Audio, Russian Standard Vodka, Sheba, SSE/Commonwealth Games, Go On UK.
Film, websites, emails, display.
2008-2012: Senior Copywriter & Brand Guardian, Publicis Chemistry
Brand Guardian for Baileys, Dove & Tassimo. Also Emirates, Orange, Bodyform, Cushelle, Plenty, Zacapa Rum.
90% digital (sites, emails, display, social), 10% paper (DM, experiential, press).
2005-2008: Freelance copywriter
Including Dare, TMW, BD-NTWK, WWAV, Gyro, 23red, RMG Connect, WPN, Baber Smith, April-Six and Communicator.
2005: Creative Copywriter, Clinic
BBC, Codemasters, Figleaves, HMV, Home Office, Orange, Sky, Virgin, Vodafone, Woolwich.
Digital, press, radio, direct mail, POS etc.
2000-2004: Copywriter, TMW
British Airways, COI, Comfort, Flora, Guinness, Halifax, L’Oréal, Nissan, O2, Smirnoff, Tesco.
Everything integrated under the sun. Digital from day 1.
BBC, Codemasters, Figleaves, HMV, Home Office, Orange, Sky, Virgin, Vodafone, Woolwich.
Digital, press, radio, direct mail, POS etc.
2000-2004: Copywriter, TMW
British Airways, COI, Comfort, Flora, Guinness, Halifax, L’Oréal, Nissan, O2, Smirnoff, Tesco.
Everything integrated under the sun. Digital from day 1.
Awards
Back before freelance...
The best two:
Collective:
Publicis Chemistry:
- Cannes Lions, Guinness RM Programme - Gold (2004)
- Precision Marketing, Young Creative of the Year - Winner Solo Creative (2004)
Collective:
- Took on role of entering the agency’s work for industry awards
- Wins from DADI, FWA and Creative Circle & numerous shortlist places
Publicis Chemistry:
-
IPM Awards, Cushelle Campaign - 2 x Finalist (2012)
-
IPM Awards, Cushelle Migration - Bronze (2011)
- IPM Awards, Cushelle Experiential - Finalist (2011)
-
Gramia Awards, Dove RM Programme - Winner (2010)
-
MW Engage Awards, Dove RM Programme - Finalist (2010)
-
Caples Awards, Baileys RM Campaign - Finalist (2010)
- Campaign BIG Awards, Baileys RM Campaign - Finalist (2010)
TMW:
- Campaign Direct Awards, Guinness RM Campaign - Winner (2005)
- Direct Marketing Awards, Guinness RM Campaign - Finalist (2005)
- Campaign Direct Awards, Guinness RM Programme - Gold (2004)
- Campaign Direct Awards, Smirnoff RM Campaign - Finalist (2004)
- Direct Marketing Awards, Smirnoff RM Campaign - Silver (2004)
- Direct Marketing Awards, Comfort RM Campaign - Silver (2004)
- Direct Marketing Awards, Nissan Micra Launch - Bronze (2003)
-
CIMTIG Travel Awards, BA Club World Campaign - Gold & Silver (2003)
- Marketing Direct Intelligence Awards, O2 Campaign - Gold (2002)