Hello

I have over 20 years’ experience in concepting, copywriting and creative direction across a wide range of clients. 

I’ve been freelancing since October 2016. The high point - so far - was writing social media posts as Shaun Ryder. 

Find out more about what I do here.

While I work across most sectors, my regular projects include:

- FMCG
- Property
- Utilities (water)
- Leisure & home
- Tech
- Travel
- Not-for-profit

You can see the brands I’ve worked on (and the agencies I’ve worked for) here.

Previous life

2012-2016: Head of Copy, Collective London
Honda, Hyundai, BP, B&Q, Meridian Audio, Russian Standard Vodka, Sheba, SSE/Commonwealth Games, Go On UK.
Video, websites, emails, display.

2008-2012: Senior Copywriter & Brand Guardian, Publicis Chemistry
Brand Guardian for Baileys, Dove & Tassimo. Also Emirates, Orange, Bodyform, Cushelle, Plenty, Zacapa Rum.
90% digital (sites, emails, display, social), 10% paper (DM, experiential, press).

2005-2008: Freelance copywriter
Including Dare, TMW, BD-NTWK, WWAV, Gyro, 23red, RMG Connect, WPN, Baber Smith, April-Six and Communicator.

2005: Creative Copywriter, Clinic
BBC, Codemasters, Figleaves, HMV, Home Office, Orange, Sky, Virgin, Vodafone, Woolwich.
Digital, press, radio, direct mail, POS etc.
2000-2004: Copywriter, TMW
British Airways, COI, Comfort, Flora, Guinness, Halifax, L’Oréal, Nissan, O2, Smirnoff, Tesco.
Everything integrated under the sun. Digital from day 1.