USPs
Creative brand strategy development
Tone of voice and verbal identity
- Name exploration
- Brand positioning
- Strategic message hierarchy
Tone of voice and verbal identity
- New brands at launch
-
Reimagining existing brands
- Developing pillars, personas and full verbal identity guides
Behaviour change projects
Large multi-touchpoint campaigns
- Ideation through to full development and delivery
- Fully underpinned by behavioural science
Large multi-touchpoint campaigns
- National & international integrated projects
- Concepting and rolling out across ATL, display, film, website, social, email, CRM, sales promo & more
Further
core skills
- Concepting (on my own or in a team)
- Short & long strategic copy
- Film concepting, scripting & storyboarding
- Websites & email
- CRM
- Display (standard, rich media, native)
- Social (posts, content, ads)
- OOH, press & radio
- Sales promotion & shopper
- Editing & proofing
Freelance
creative leadership
Current:
Creative Director for Weir
Plus:
European Creative Lead for ZYN (under an ECD)
European Copy Lead for Secret Escapes
Global Copy Lead at launch for Machine Max
Global Copy Lead at launch for Clue
Lead Display Copy Strategist for Thread
Creative Director for Weir
Plus:
European Creative Lead for ZYN (under an ECD)
European Copy Lead for Secret Escapes
Global Copy Lead at launch for Machine Max
Global Copy Lead at launch for Clue
Lead Display Copy Strategist for Thread
Awards
Weir
Winner: Communications Agency of the Year, edie Net Zero Awards (2024)
Can for the Cam
Winner: Highly Commended (Behaviour Change Campaign), BusinessGreen Awards (2024)
Finalist:
-
Utility Week Live Awards (Net Zero Engagement Campaign)
-
Water Industry Awards (Water Efficiency Project of the Year)
-
Edie Net Zero Awards
Project Zero
Finalist: Water Industry Awards (2023)
Oxbow
Winner: Best Residential Marketing Campaign, Property Marketing Awards (2021)
