USPs

Creative brand strategy development

Name exploration
Brand positioning
Strategic message hierarchy

Tone of voice and verbal identity

New brands at launch
Reimagining existing brands
Developing pillars, personas and full verbal identity guides

Behaviour change projects

Ideation through to full development and delivery
Fully underpinned by behavioural science

Large multi-touchpoint campaigns

National & international integrated projects
Concepting and rolling out across ATL, display, film, website, social, email, CRM, sales promo & more

Core
skills

Concepting (on my own or in a team)
Short & long copy
Film concepting, scripting & storyboarding
Websites & email
CRM
Display (standard, rich media, native
Social (posts, content, ads)
ATL & OOH
Press & radio
Sales promotion

How I work with Chat GPT

Harnessing AI as an extra me (deeper understanding, more ideas, even better work):

Researching
Brainstorming
Copy platforms & alternative drafts
Playing with tone & strategy
Creating quick adcepts & visual assets

Creative leadership

Current:
Creative Director for Weir

Plus:
European Creative Lead for ZYN (under an ECD)
European Copy Lead for Secret Escapes
Global Copy Lead at launch for Machine Max
Global Copy Lead at launch for Clue
Lead Display Copy Strategist for Thread