Home  /  What I do  /  About  /  BITD

USPs

Creative brand strategy development
  • Name exploration
  • Brand positioning
  • Strategic message hierarchy

Tone of voice and verbal identity
  • New brands at launch
  • Reimagining existing brands
  • Developing pillars, personas and full verbal identity guides
Behaviour change projects
  • Ideation through to full development and delivery
  • Fully underpinned by behavioural science

Large multi-touchpoint campaigns
  • National & international integrated projects
  • Concepting and rolling out across ATL, display, film, website, social, email, CRM, sales promo & more




Core
skills

  • Concepting (on my own or in a team)
  • Short & long copy
  • Film concepting, scripting & storyboarding
  • Websites & email
  • CRM
  • Display (standard, rich media, native
  • Social (posts, content, ads)
  • ATL & OOH
  • Press & radio
  • Sales promotion

How I work with Chat GPT


Harnessing AI as an extra me (deeper understanding, more ideas, even better work):

  • Researching
  • Brainstorming
  • Copy platforms & alternative drafts
  • Playing with tone & strategy
  • Creating quick adcepts & visual assets




Creative leadership

Current:
Creative Director for Weir

Plus:
European Creative Lead for ZYN (under an ECD)
European Copy Lead for Secret Escapes
Global Copy Lead at launch for Machine Max
Global Copy Lead at launch for Clue
Lead Display Copy Strategist for Thread



Awards

Weir


Winner:
Communications Agency of the Year, edie Net Zero Awards (2024)

Can for the Cam


Winner:
Highly Commended (Behaviour Change Campaign), BusinessGreen Awards (2024)

Finalist:
  • Utility Week Live Awards (Net Zero Engagement Campaign)
  • Water Industry Awards (Water Efficiency Project of the Year)
  • Edie Net Zero Awards

Project Zero


Finalist: Water Industry Awards (2023)

Oxbow


Winner: Best Residential Marketing Campaign, Property Marketing Awards (2021)





Agencies

See more here