Project:
Encouraging gardeners to ditch the hose for an environmentally-friendly watering can with a high-impact summer campaign.
Strategy:
- Messaging platform
Creative & copywriting:
- Campaign concept
-
Full roll-out as CD
- TTL executions: Radio, press, social, display, CRM, editorial, launch stunt, experiential
Results:
940,000 litres a day saved in the Cambridge Water region (target = 500,000).
43% of respondants said their behaviour had changed due to the campaign.
Awards:
Winner: Highly Commended (Behaviour Change Campaign) at the BusinessGreen Awards.
Finalist: Utility Week Live Awards (Net Zero Engagement Campaign), Water Industry Awards (Water Efficiency Project of the Year) & Edie Net Zero Awards.
