Property & placemaking

Sector specialist since 2016

Projects:

A wide range of TTL work for residential, shared ownership, industrial and commercial clients.

Strategy:

• Brand positioning
  
• Verbal identity
  
• Naming
  
• Full area research
  

Creative & copywriting:

• Host & block brochures
  
• OOH & hoardings
  
• Film
  
• Radio
  
• Social
  
• Email

Case study - Oxbow:

Premium developer EcoWorld required a marketing campaign that went deeper and richer than the standard approach.

After helping J2 win the pitch, I worked with the team on the strapline, narrative, tone of voice and campaign concept, before researching and writing the brochures.

Results:

A lyrical, creative tone of voice that reflects the Gen Y audience and authentic character of regenerating Poplar.

Winner of Best Residential Marketing Campaign at the Property Marketing Awards 2021.

Other J2 projects include Stone Studios, Verdo, Knights Quarter and Mountpark.