Project:
Creating the identity for a new behaviour change marketing agency, specialising in the water industry.
Strategy:
- Naming
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Verbal and visual identity
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Strapline
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Brand messaging hierarchy
Copywriting:
- Full website copy
Results:
Multiple new business wins.
Communications Agency of the Year, edie Net Zero Awards 2024 (won in first 18 months).
Award-winning & finalist campaigns for Cambridge Water, Anglian Water, Affinity Water & Ofwat.
Impact:
Ongoing relationship as Creative Director.
Creative lead on all Weir projects, including full behavioural science creative strategy and creative direction.
Initial naming exploration:
Brand development:
