Carter Jonas
Via J2
Project: Press ads.
Skills: Creative & strategic copywriting.
Skills: Creative & strategic copywriting.
As one of the UK’s most venerable estate agencies, Carter Jonas (est. 1855) needed to give their brand image a jolt in the arm.
Using the new brand positioning as a guide, I wrote a series of ads to be used as cover wraps of EG, the industry bible.
The project went so well, I was asked to write further ads, both for the parent brand and a range of sub-brands.
Using the new brand positioning as a guide, I wrote a series of ads to be used as cover wraps of EG, the industry bible.
The project went so well, I was asked to write further ads, both for the parent brand and a range of sub-brands.
I have also worked with J2 on projects for St William, Berkeley, Redrow, Regal London, EcoWorld and other property clients.
