Project:
Launching a new brand positioning and resetting industry opinions via a multi-stage press campaign.
Creative & copywriting:
- Concepting an umbrella creative platform
- Concepting individual ads
- Writing each cover wrap
Approach:
As one of the UK’s most venerable estate agencies, Carter Jonas (est. 1855) needed to give their brand image a jolt in the arm.
Using the new brand positioning, I created a series of ads to be used as cover wraps of EG, the industry bible.
Results:
The project went so well, I was asked to write further ads, both for the parent brand and a range of sub-brands.
Part of a ongoing working relationship with J2, 2016-2023.
