St William
Via J2Project: Host brochures for new residential developments.
Skills: Creative copywriting, researching, long-form copywriting.
A joint venture between Berkeley and the National Grid, St William applies a landscape-led ethos to turn former gasworks into beautiful, high quality homes. Rather wonderfully, the spaces in between are regarded as important - if not more so - than the buildings themselves.
Every St William project starts with a poem, written in a flowing, impressionistic style inspired by the local area, which is reproduced in full at the start of the main brochure and then used in segments elsewhere.
Every St William project starts with a poem, written in a flowing, impressionistic style inspired by the local area, which is reproduced in full at the start of the main brochure and then used in segments elsewhere.
I’ve also worked with J2 on projects for Carter Jonas, Berkeley, Redrow, Regal London, EcoWorld and other property clients.
