BITD
A few projects from the past.
Previous life includes time served at TMW, Publicis Chemistry and Collective.
Meridian: Pioneers
A series of 4 brand films exploring one of the UK's most successful audio technology companies.
- Full research and scriptwriting
- Interviewer (off-screen)
- Post-production creative direction
- Content campaign
Cushelle: Koala Mania
Lead Creative Team for Cushelle’s integrated work, including the migration from Charmin, experiential, websites, CRM, social, display, offline & expanded tone of voice guidelines.
Won Bronze at the IPMs for Product Launch & shortlisted for Best Experiential.
- 350k roadshow interactions (including an enthuisastic passing copywriter)
- 7k website ‘win a koala’ gameplays in 2 days
- Site hits 933% over target, including 200k in 2 weeks (SCA record)
Baileys: The Baileys Lounge
Lead Creative Team for the Baileys global RM programme (1.9 million members), centred on an editorial-style online hub.
Finalist at the Campaign BIG and Caples awards.
- Editorial ideas & content planning
- Full copywriting and creative direction
- Commissioned recipes from chefs & mixologists
- Worked with stylists from Sunday Times Style
Plenty: Juan’s Chest
Creating the new Plenty site when the brand was relaunched with Juan Sheet, we fleshed out the character with a true-to-form school report.
Unexpectedly shared by my father-in-law one Christmas Day as a hilarious thing he’d found online.
Publicis: Copy win
All-agency contest to win the 6-sheet outside the building on Baker Street. First winner - me. Champagne went down nicely 🥂️