Project 1:
Developing new global tone of voice guidelines for Coca-Cola Freestyle, the consumer self-serve mixing machine brand.
Strategy & copywriting:
- Verbal identity & tone of voice
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Brand pillars
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Personality traits
- Full suite of headlines
Project 2:
Reworking and rewriting a key Coca-Cola brand positioning document for C-Suite level, suitable for global presentation.
Copywriting:
- Strategic long copywriting (C-Suite presentation)
- Scriptwriting (adapting presentation into a short film)
Other projects:
Other forpeople projects include avid, Hotel Indigo, Holiday Inn Express, Crowne Plaza and LI.
New tone of voice in action:
