Coca-Cola

Via forpeople

Projects: Coca-Cola Freestyle tone of voice development; Coca-Cola C-Suite presentation.

Skills: Verbal identity & tone of voice; scriptwriting; strategic copywriting.

Coca-Cola Freestyle are the brand's incredibly versatile consumer mixing machines. I created new global tone of voice guidelines, including brand pillars, personality traits and a comprehensive suite of headlines.

I’ve also reworked and rewritten a key strategic Coca-Cola document for C-Suite level, creating a presentation script and adapting it into a short film.
I have also worked with forpeople on projects for Hotel Indigo, avid, Holiday Inn Express, Crowne Plaza and LI.


Created by others using my TOV