avid
Via forpeopleProject: Launch a new global hotel chain.
Skills: Verbal identity exploration & development; long and short copywriting; branding.
IHG were launching a new mid-range hotel brand called avid.
I joined the team to help out on a wide range of collateral, including writing the global brand guidelines; nomenclature (naming parts of the product and service offering); website copy; and copy throughout the hotel, from the pens on reception to the signage at breakfast and info cards in the rooms.
I joined the team to help out on a wide range of collateral, including writing the global brand guidelines; nomenclature (naming parts of the product and service offering); website copy; and copy throughout the hotel, from the pens on reception to the signage at breakfast and info cards in the rooms.
I have also worked with forpeople on projects for Coca-Cola, Hotel Indigo,
Holiday Inn Express, Crowne Plaza and LI.
Branded breakfast offering
In-room housekeeping guarantee card
avid homepage
