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avid

Via forpeople

Project:


Developing the verbal and visual identity for a new global hotel chain.

Strategy:
  • Verbal identity exploration & development

Creative & copywriting:
  • Long and short copywriting across multiple branded elements  

Details:



IHG was launching a new mid-range hotel brand called avid.

Full collateral range included:
  • Global brand guidelines
  • Naming (product and service offerings) 
  • Website copy
  • Copy throughout the hotel e.g. stationery; wayfinding; in-room assets etc 

Other projects:


Other forpeople projects include Coca-Cola, Hotel Indigo, Holiday Inn Express, Crowne Plaza and LI.