Project:
Developing the verbal and visual identity for a new global hotel chain.
Strategy:
- Verbal identity exploration & development
Creative & copywriting:
- Long and short copywriting across multiple branded elements
Details:
IHG was launching a new mid-range hotel brand called avid.
Full collateral range included:
- Global brand guidelines
- Naming (product and service offerings)
- Website copy
- Copy throughout the hotel e.g. stationery; wayfinding; in-room assets etc
Other projects:
Other forpeople projects include Coca-Cola, Hotel Indigo, Holiday Inn Express, Crowne Plaza and LI.
