Connected2

Via Grapeviners

Project: Launching a digital contract hirer solution.

Skills: Verbal identity development; branding; social advertising & messaging; website & app copywriting; video concepting, scripting & storyboarding.
Unlike other industries, contract worker hire had yet to be truly disrupted by a game-changing digital solution. Hirers & workers still go through agencies, leaving agencies holding all the cards (and creaming off the commission).

Connected2 puts hirers and workers in direct contact, taking much smaller fees so the workers get paid more and hirers pay less - and everyone feels more in control. Connected2 is starting in the haulage industry, with plans to expand in future.

I’ve worked on a variety on projects for Connected2; everything from workshops to establish the brand’s identity to creating a verbal identity and writing a Facebook campaign.
As a freelancer, I’ve also worked on the launch of avid (global hotel chain), MachineMax (wireless telematics solution) and Flarin (new pain medicine).



In beta launch at time of writing. Updated visuals to follow.