MachineMax
AI-driven telematicsProject: Launching a revolutionary wireless telematics solution for the construction industry.
Skills: Verbal identity development, web copywriting, app copywriting, internal HR messaging.
Fuel is the largest single cost of any construction project. Yet construction is one of the least digitised industries in the world and managers have no idea how much they’re losing via wasteful idling.
Partly owned by Shell, MachineMax is a revolutionary service that tracks the activity of every machine in a fleet to provide a unique level of oversight and control.
Brought on prior to launch, I worked on creating a verbal identity, key brand messaging, pre-launch site, app copy, instruction manual and internal employee messaging.
Partly owned by Shell, MachineMax is a revolutionary service that tracks the activity of every machine in a fleet to provide a unique level of oversight and control.
Brought on prior to launch, I worked on creating a verbal identity, key brand messaging, pre-launch site, app copy, instruction manual and internal employee messaging.
As a freelancer, I’ve also worked on the launch of avid (hotel chain), Connected2 (digital recruitment start-up) and Flarin (new pain medicine).
Landing page hero panel
Core messaging panels