Project:
Creating a suite of films for Anglian Water customers with an identified water leak, motivating them to find and fix the leak quickly.
Strategy, creative & copywriting:
- Initial creative platform & TTL ideas exploration
-
Campaign concept
-
11 scripts built using behavioural science, plus storyboarding
- Full oversight as CD
Approach:
We created 11 films based around natural conversations between a householder, Lola, and an experienced plumber, James.
James is a YouTuber with 377k subscribers and a winning way in front of the camera.
Results:
Films will be embedded into CRM emails sent to targeted customer, plus hosted inside the customer account area.
Just launched (Q1 2025). Results in the pipeline.