Thread
Personalised fashion marketplace
Projects: Native & social campaigns.
Skills: Creative & strategic copywriting; video scripting.
Skills: Creative & strategic copywriting; video scripting.
Utilising a very clever mix of algorithms and real human stylists, Thread helped men and women dress well without trying.
Before Thread was bought by M&S in 2022, I regularly wrote native campaigns for Facebook, Twitter, Reddit, Pinterest & promoted content.
Each campaign explored multiple angles and pyschological strategies to capture users’ attention, while tonally blending in with the host site.
Before Thread was bought by M&S in 2022, I regularly wrote native campaigns for Facebook, Twitter, Reddit, Pinterest & promoted content.
Each campaign explored multiple angles and pyschological strategies to capture users’ attention, while tonally blending in with the host site.
I’ve also created native and social campaigns for Secret Escapes, Connected2 and Proximity Designs.
Native ads on Reddit
Native ads on news sites (top, top, bottom)
