Secret Escapes

European Copy Lead 2016-2019

Projects:

Quarterly global display campaigns to push themed holiday sales, plus CRM & ATL (Tube ads).

Global Display:

• Full creative strategic planning
• Copy optimization
• Full copywriting, including native, search, eDM, Facebook, banners & landing pages

Approach:

Over a 4-year freelance relationship, I developed a strategy for turning complex multi-market, multi-touchpoint European campaigns into seamless, engaging customer journeys.

Results:

By studying the most successful copy iterations via A/B testing, we were able to optimize successive campaigns and increase engagement, click-through and sales. 

Experience leveraged into similar projects at Thread.