Secret Escapes
Ongoing client relationship 2016-2019Projects: Global display campaigns (including native, search, eDM, Facebook, banners & landing pages); CRM; ATL (Tube ads).
Skills: Turning complex multi-market, multi-touchpoint campaigns into seamless, engaging customer journeys.
Shortly after going freelance, I developed a long-term relationship with luxury travel experts Secret Escapes.
While I worked on many projects, my most regular were the global display campaigns.
Using a variety of messaging touchpoints across the display ecosystem, we tempted travellers throughout Europe to book incredible luxury hotels and holidays at up to 70% off.
(Late in 2019, Secret Escapes moved to an inhouse model for copywriting.)
While I worked on many projects, my most regular were the global display campaigns.
Using a variety of messaging touchpoints across the display ecosystem, we tempted travellers throughout Europe to book incredible luxury hotels and holidays at up to 70% off.
(Late in 2019, Secret Escapes moved to an inhouse model for copywriting.)
Landing page hero panel
Content segment from eDM
Best-performing social ad copy
Campaign synergy across Facebook
