Yes We Cam

yeswecam.co.uk/

Project:

Evolving the highly successful Can for the Cam campaign, building on environmental motivation and introducing a pledge mechanic.

Strategy:

Messaging platform
Full creative pledge strategy, using behavioural science

Creative & copywriting:

Campaign concept
Full roll-out as CD
TTL executions: Website & pledge emails, radio, outdoor, social, display, CRM

Results:

11.5% of Cambridgeshire households visited the campaign site (16k unique visitors).

1,579 residents signed up to a water-saving pledge.

108 leaky loos fixed for free, booked by residents who checked their loo due to Yes We Cam.

32% unpromoted awareness of the campaign.

Impact:

1.36 million litres of water saved a day, July to December 2024.

After Can for the Cam and Yes We Cam, Cambridge Water now has the lowest PHC (per household consumption) of any UK water company.