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Yes We Cam

yeswecam.co.uk/


Project:


Evolving the highly successful Can for the Cam campaign, building on environmental motivation and introducing a pledge mechanic.

Strategy:
  • Messaging platform
  • Full creative pledge strategy, using behavioural science

Creative & copywriting:
  • Campaign concept
  • Full roll-out as CD
  • TTL executions: Website & pledge emails, radio, outdoor, social, display, CRM 

Results:


11.5% of Cambridgeshire households visited the campaign site (16k unique visitors).

1,579
residents signed up to a water-saving pledge. 

108 leaky loos fixed for free, booked by residents who checked their loo due to Yes We Cam.

32% unpromoted awareness of the campaign.

Impact:


1.36 million litres
of water saved a day, July to December 2024.

After Can for the Cam and Yes We Cam, Cambridge Water now has the lowest PHC (per household consumption) of any UK water company.